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Graphic Standards > Wordmark and Logo Guidelines for the Crookston Campus
Wordmark and Logo Guidelines for the Crookston Campus

Wordmark and Logo Guidelines
To download approved versions of the wordmark, block M and Golden Eagle logo, go to the University of Minnesota, Crookston Wordmark and Logo Downloads page.

Also view the University's "Brand Policy: Trademarks, Logos, Colors and Seal".

Jump to guidelines for:


Wordmark
The wordmark is our official logo. Include it on all publications and other visual communications developed for the University and its official units and departments.

 



Note: The above version is the preferred version.






 

 

"Small Campus. Big Degree." Headline

The Crookston campus has adopted the headline "Small Campus. Big Degree." This phrase highlights the unique aspects of the Crookston campus in four short words. It is important to distinguish that the phrase is a headline and not a tagline. Please contact the Crookston Campus Office of University Relations at urUMC@umn.edu or call 218-281-8438 to discuss its appropriate usage.

An example of its appropriate use in combination with the "Driven to Discover" brand tagline is linked here.

 

 

Using the "Driven to Discover" Brand Tagline

Driven to Discover is an official brand of the University of Minnesota—it describes the U's mission and communicates our search for knowledge and the drive to share that learning and discovery with our students and the larger community. All University units may use the Driven to Discover identity. Please contact the Crookston campus Office of University Relations at urUMC@umn.edu or call 218-281-8438 to discuss its appropriate usage.

 

 

Color
Use the wordmark in the University's official Colors or use it in black and white. For example, on a two-color, purple-and-black printed piece, use the black version. Never screen the wordmark or print over it. You may print it over backgrounds and photos if there's enough contrast.

 

Buffer Space
Leave a buffer space the height of the letter "N" between the wordmark and other graphic elements or the edge of the page.

 

Placement
Place the wordmark at the top or bottom of a piece on the cover or front, where it isn't overshadowed by other elements.

 

Minimum Size
Minimum size of the word "Minnesota":

  • 7/8" (.875"): for paper sizes 3" x 5" and larger
  • 5/8" (.625"): for paper sizes smaller than 3" x 5"
  • On larger pieces, such as a banner, the wordmark should be sized to ensure legibility and prominence.

 

Correct and Incorrect Use of the Wordmark
The following are examples of incorrect ways to use the wordmark, plus correct alternatives.

INCORRECT: Wordmark is incorporated into a sentence.
CORRECT
INCORRECT: Adjacent type attempts to duplicate the wordmark type style
CORRECT
INCORRECT: Insufficient buffer space around the wordmark.
CORRECT
INCORRECT: The wordmark should not be sandwiched between two elements.
CORRECT

 


Wordmark and Block M Combinations
The wordmark guidelines also apply to wordmark and block M combinations.

 

This version is the PREFERRED version to use
whenever possible:

 

 

 

Other acceptable versions:

 

 

 

 

Buffer Space
Leave a buffer space the height of the M serif between the block M and graphic elements or the edge of the page.


Placement
Place the wordmark and block M combination at the top or bottom of a piece on the cover or front, where it isn't overshadowed by other elements.

 

Minimum Size
Minimum size of the word "Minnesota":

  • 7/8" (.875"): for paper sizes 3" x 5" and larger
  • 5/8" (.625"): for paper sizes smaller than 3" x 5".

 

Minimum Size

  • 1/2" (.50"): for paper sizes 3" x 5" and larger
  • 2/5" (.40"): for paper sizes smaller than 3" x 5".

  • On larger pieces, such as a banner, the block M should be sized to ensure legibility.

 

Block M as a Graphic Element
University Relations must approve any design that uses the block M as a graphic element as shown below. This includes designs that:

  • Use the block M in a pattern.
  • Crop, screen or otherwise alter the logo.

Shown at 45% of actual size.

 

 


Block M
The block M says "University of Minnesota" to everyone who sees it. All colleges, departments, student organizations and other units are encouraged to use it, as opposed to creating an individual logo identity. The block M is available from the Office of University Relations. The Block M alone signifies the entire University of Minnesota system. To represent the Crookston campus, it should be used with the wordmark that includes the word Crookston.

  • Use the approved, unaltered Crookston campus version only (as shown below) – sizes may vary.
  • Use the block M in addition to the wordmark, not as a substitute for it (except student organizations, which may not use the wordmark).
  • The block M MAY NOT be blended or incorporated into other logos except as prescribed in the Wordmark and Block M Combinations section.
  • The block M MAY NOT be placed on an angle or cut off.

 

Recommended for student clubs and organizations:

 

The old "bar M Crookston" is no longer an official mark and SHOULD NOT be used.

Do not use the old "bar M Crookston" logo

 


Golden Eagle logo

The Golden Eagle logo can be found in the Crookston campus Images Library.

  1. The Golden Eagle logo adopted by the Image and Marketing Committee on April 9, 2001, is the official University of Minnesota, Crookston Golden Eagle Logo to be used as a major mark. The Golden Eagle is registered as a trademark
  2. The Golden Eagle logo always faces left. It does not include a background.
  3. The use of any other Golden Eagle Logo marks is not approved.
  4. The buffer zone for the Golden Eagle logo is 1/4”.

Golden Eagle Color Logo

Golden Eagle White Logo

Golden Eagle Grayscale Logo

 


Wordmark and Unit Combinations
The wordmark may not be incorporated or blended into another logo or name. It may be used in combination with a unit's own logo. Combining the wordmark with your unit's logo or name communicates your unique connection to the University.

Templates have been created for combining a unit logo with the wordmark. Please contact Printing & Design for support.

Examples:

S.P.A.C.E. University of Minnesota, Crookston Logo

 

 

Residential Life  University of Minnesota, Crookston Logo

 

 

Crookston Student Association (CSA) University of Minnesota, Crookston Logo

 

 


Regents Seal
The Regents seal is reserved for awards, gifts and events involving the Board of Regents or documents bearing the signature of the president or a vice president, chancellor or dean. Contact University Relations at urUMC@umn.edu for approval.